left unsaid

the ad council

This college project involved designing an ad campaign addressing underage drinking by using humor to engage the audience. The central concept featured a baby humorously attempting to order a beer, highlighting the absurdity and risks of underage alcohol consumption. The campaign balanced comedic elements with a clear, serious message to raise awareness effectively. Through this project, skills in visual storytelling, creative concept development, and targeted audience communication were refined, demonstrating how humor can be a powerful tool in public health messaging.