DIADORA REBRAND

Caerano di San Marco, Italy

This project focuses on the comprehensive rebrand of Diadora, the iconic Italian sportswear brand known for its heritage in soccer, tennis, and lifestyle fashion. With a rich history rooted in athletic excellence and European craftsmanship, the goal of this rebrand is to modernize Diadora’s identity while honoring its legacy.

The rebrand includes a redesigned logo, updated color palette, refined typography system, and a complete set of brand guidelines. The new visual identity reflects Diadora’s commitment to innovation, performance, and cultural relevance in today’s athletic and streetwear markets.